There are several ways to promote your organization and their events on campus. Below is information on various channels to consider. Determine which ones make sense for your group’s goals and budget.
Submit your event on what2do.tcu.edu for inclusion on the website, email, and social media.
If your organization is missing or needs updating, please email mallory.odom@tcu.edu. To be added as an organization you will need to provide your organization name, brief description, logo or photo, and contact information.
Group’s Social Media
You should utilize your organization’s and members’ social media channels to promote your group or event. Using group members’ social media to promote an organization increases reach and engagement, leveraging their personal networks to expand visibility and build trust more effectively than group-only channels.
TCU Student Affairs Channels
You can also share it with Student Affairs Marketing to have it include it on their socials. Fill out the marketing design request and choose “social media post (already have graphic) or simply collab with @tcustudents on Instagram.
Promote your event or organization while students are walking to class or hanging out common spaces. Tabling provides a personal, informal opportunity to directly connect with potential members or participants, increasing brand awareness, building community and relationships, as well as gathering valuable feedback. It allows for real-time engagement, enables specific calls to action like petition signing or list sign-ups, and serves as a versatile and cost-effective method for promoting your organization’s mission and offerings.
To reserve academic spaces, each building has their own reservation system.
You can advertise your events on the digital display screens located in the BLUU. Graphics must be sized appropriately for digital displays: 1920px X 1080px.
Guidelines
- Organization logo must be visible on the sign or it will be removed.
- Expiration Dates: Include an expiration date in the bottom right corner.
- Event-specific signs, the default date is the date after the event
- Ongoing recruitment/informational signs must be removed by the Monday of Commencement week (December and May)
- Use TCU Brand Standards when designing
- Placement: Place in flower beds, not lawns, to avoid interference with groundskeeping.
Recycling
- Remove expired signs promptly
- Drop them off at the SGA Office (BLUU – Intercultural Center) or other designated recycling locations. Both signs and stakes can be recycled.
Printing
Signs can be printed through the TCU Facilities Print Shop or by using an outside vendor.
Print Shop information:
- Single-sided full-color $11.00/ea
- Double-sided full-color $18.00/ea
Instructions to Order Signs:
- Have a high-quality pdf file of your graphic that is sized 18×24 inches.
- If you have any questions specifically about signs you can call the sign shop 817-257-5292.
- Allow a minimum of 5 business days for turnaround time
Before using any TCU logos, you must go to TCU Brand Standards and review all guidelines, including color and clear space requirements. Once you understand those, you can log in using Single Single On to download logos for official communications by your student organization.
Usage Agreement
All uses of TCU’s logos and trademarks for retail or promotional products must be licensed and shall be regulated by the licensing program at TCU. All images, designs and other marks in the standards manual are trademarks owned by TCU. By accessing and using any of the images, logos, designs or marks in this standards manual, you are agreeing not to reproduce or otherwise use any of the images, logos, designs or marks, except in accordance with the terms of your contract with the University or as otherwise expressly permitted by an authorized University representative. The logos and trademarks are registered marks of TCU.